SF Invest and Commercial RE

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Cold Calling - Why are we so scared to pick up the phone?

Tips on breaking down barriers and setting that appointment!!

1. Keep it short - if you speak for over 20-30 seconds you will loose them.

2. Get to the point - tell them what you do and who you are and why you are calling.

3. Show Value - tell them why you taking up their valuable time is worth it.

example: "I have a proven strategy that I have used to help, X people/companies to do ______"

4. Ask - ask for the appointment "Mr/Mrs. Prospect - when is a good time this week to sit down and discuss this further."

5. Smile, Smile, Smile - Yes you are on the phone but your smile will carry thru in your voice

6. Be respectful - if they do not have time - don't take it personal and ask when the best time to call would be

7. Remember - 1 out of 10 calls will probably be successful - so when you hear no - no big deal you are that much closer to setting the next appointment.

8. Objections - yes people will object - think up the most common - figure out the answers and have them ready so that when objections occur you can answer right back and keep moving toward that appointment.

Now - go out there and make some calls!!!!!!!

James C. Johnson

Legacy Real Estate

"Specializing in Quality Investment Property"

Comment balloon 3 commentsJames C. Johnson • July 13 2008 02:18PM
Cold Calling - Why are we so scared to pick up the phone?
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