When seeing some ActiveRain members out there reminds me about a query I have had for years. All the letters for certifications that run, sometimes stream off the back of a name on a business card or letterhead.
Maybe its just jealosy that I don't have the same yet.
But I have always wondered does this matter to the most important people - Customers!
Don't get me wrong - I think they are a great thing. To obtain a certification one has to educate themselves and become an expert in there field which benefits the customer. But does the customer know this??
What are your thoughts out there in AR land?